Link In to your next Career Opportunity!

Posted on: March 10, 2011

For the past 3 years I’ve been helping individuals who are in-between successes optimize their resume and the interview experience.  My first questions is usually “Do you have a profile on Linkedin” and to my surprise many say “No”.   As a senior recruiter I use Linkedin daily to locate talented resources, to network and to solicit exciting career opportunities.  Linkedin is the world’s largest professional/business social network with over 90 million members in over 200 countries.  Therefore, if you are looking for a new position and do not have a profile on LinkedIn, well what can I say, you are definitely doing yourself a disservice.

Individuals who have profiles on Linkedin are “IN” and far more visible increasing the chance of being discovered by a recruiter, hiring manager or H.R. Rep.  More and more companies are moving away from job boards like Monster and Workopolis and using Linkedin to search for talent.  The more information you have on Linkedin the better chance you have that your profile will come up in a search and be reviewed.  I recommend your profile be 100% complete on Linkedin and use the applications to optimize your profile.  Try following a few target companies to stay up to date on what is happening.  Build your network one invite at a time and remember not to take advantage of the invite function – Link in with people you know or people who are referred to you.  If you abuse the invite function there is a possibility your membership could be dropped.  Make sure the summary highlights your strengths and use plenty of keywords in the specialty section.  Your profile should mirror your resume and be sure to add any links to websites or blogs which showcase your talents.  Recommendations are always a very good thing, but remember to only ask for recommendations from people who work with you or have worked with you in the past – these are the recommendations which make a difference.

So if you don’t have a profile on Linkedin, I hope this article helps convince you to start one.  Please feel free to invite me to join your network – just send an invite to let me know you read my article and I will accept the invite.  Remember if you don’t start you can’t arrive!

Lee Koren is certified as a Professional in Human Resources (PHR) and a Lead Master Trainer in Behavioural Interviewing.  Her expertise and passion is recruitment and selection


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