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Social Recruitment – It’s here to Stay!

Posted on: September 12, 2012

Over the last 2 years I have worked on assignments to find high calibre management talent within the food manufacturing industry.  I’ve gained a totally new respect for this industry and came to realize that there is a shortage of good talent at the management level; it takes a lot of creative sourcing to uncover this talent.  Subsequently, when it comes to talent acquisition it should be no surprise to learn that my sourcing toolbox is full of social media/networking sites.  I have a very large social network and maintain a presence on the internet via Twitter, LinkedIn and Facebook.   By utilizing key posting sites and performing creative Boolean searches the days of the old “cold call” are long gone – the only calls I make are very “warm calls” – those individuals who have already responded to my tweet, Linkedin message or email.    Yes it is true; if utilized properly the internet will make a recruiter more productive and visible.

Now Social Media recruitment is not new, at least to me.  Yet, I am surprised at how many placement firms and corporations are not taking total advantage of this valuable method to source talent.    If a company is willing to collaborate to identify the key competencies required for the role, and the recruiter is experienced enough to put together a structured behavioural interview process and a comprehensive sourcing strategy, 9 times out of 10 there is bound to be a successful result.  On the other hand, it is not a secret that unclear expectations lead to a dysfunctional and lengthy search.

I’m passionate about what I do and encourage all companies whether a placement agency or corporation to empower and encourage their recruiters to utilize the power of social recruitment – it is awesome and very rewarding.  In fact, I learn something new every day – a new way to source, a new site to explore, a new resource to add to my professional network.   Whatever the learning it broadens my knowledge; I can’t wait to see what tomorrow brings!

 

Lee Koren is certified as a Professional in Human Resources (PHR) and Master Trainer in Behavioural Interviewing.   She is an intuitive professional with extensive and acknowledged expertise in full-life cycle recruitment, selection and behavioural interviewing within Canada and the USA.  Lee is a results-oriented, creative individual who knows how to optimize the selection process.    She is a natural influencer who knows how to ask the right questions to fully engage the candidate.    Proven success in linking selection to performance to help identify and hire the best talent to drive business.  She guides hiring managers and candidates through the selection process with a wide degree of creativity, recruiting vision and understanding.

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1 Response to "Social Recruitment – It’s here to Stay!"

Great information and you are a fabulous resource for me and my clients! Thanks for blogging!

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