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Social Networks and Recruitment

Posted on: August 19, 2011

According to the 2010 Social Recruiting Survey Results, social networks lead all other recruiting channels for planned investment by employers as the economy recovers.

So, what does this mean to you the job seeker? If you are not already using Linkedin, Twitter and Facebook as a part of your search strategy, it is time to take the plunge.   Why? Because 92% of those companies that hired in 2010 use or plan to use social networks to recruit, if you are not visible then you are invisible to the employer. 

It is not hard to get a presence on a social network.  Start slow, your number one objective should be opening a Linkedin account and building a good profile.   A large majority of the companies out there today are using Linkedin to search for talent.  In fact, as a recruiter my searches on Monster and Workopolis have greatly decreased and have been replaced by daily searches on Linkedin.

Make sure your profile has a summary which optimizes your strengths and competencies, add your skills as keywords to the specialty section.  The more info you add about current and past experience the better.  Once your profile is complete get out there and start networking, search for people you know and invite them to join your professional network.  Link in with a few good recruiters who specialize in the industry or areas that interest you.  Search the jobs on Linkedin and join a few groups which are of interest to you.  Make a plan to do a little networking on Linkedin everyday to stay active and visible – remember one never knows what opportunities tomorrow may bring so being visible on a social network is definitely a plus.

 Lee Koren is certified as a Professional in Human Resources (PHR) – her passion and strength is recruitment and selection.

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